McDonald’s has revealed it’s set to make a major change affecting all UK restaurants this week.
From Wednesday, July 20, the fast food chain will be launching a new loyalty scheme for customers.
The launch will give customers the opportunity to earn points when buying items from the McDonald’s menu.
MyMcDonald’s Rewards will allow customers to earn 100 points for every £1 spent and points can be redeemed on menu items or they can be donated to charities including Children in Need, FareShare and Ronald McDonald House Charities.
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McDonald’s launches new loyalty scheme for customers
Customers can start earning and redeeming points from July 20 via the McDonald’s App.
Here’s the lists of what customers can redeem when they reach between 1,500 to 4,000 points.
1,500 points
- Small Fries,
- Mini McFlurry
- Regular McCafe
- Side Salad
- Hashbrown
- £1.50 donation to charity
2,500 points
- Double Cheeseburger
- Bacon Mayo Chicken
- Vegetable Deluxe
- Cheesy Bacon Flatbread
- Medium Fries
- £2.50 donation to charity
4,000 points
- 6 Chicken McNuggets
- Big Mac
- McChicken Sandwich
- Double Sausage and Egg McMuffin
- Premium Salad
- £4 donation to charity
Customers who opt-in to MyMcDonald’s Rewards and order and pay through the McDonald’s App will automatically earn points on their order – this includes McDelivery when ordered via the app.
When ordering at Drive-Thru, Kiosk or Counter, customers can get a one-time code at the start of their order to earn points which is available in the ‘code’ section of the app.
McCafe stamps will also be added to the app. Any free drinks customers have earned but haven’t redeemed will be in the Offers & Rewards section of the app and any existing stamps will be converted to 300 points when customers opt into the rewards scheme.
As it launches, customers will be able to redeem double points on any McCafe purchase.
The McDonald’s App can be downloaded via Google Play or Apple App Store.
Michelle Graham-Clare, Senior Vice President and Chief Marketing Officer, McDonald’s UK and Ireland said: “We’re incredibly excited to launch the MyMcDonald’s Rewards scheme in the UK.
“As well as rewarding our customers with our iconic menu items, we’re delighted to give customers the option of donating points to our brilliant charity partners, which we know will make an incredible difference to the lives of many thousands of young people and families across the country.
“We were delighted with the response from customers during our recent trial and I am so pleased we’re able to launch nationwide today.”
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