STUDLAND homes cost more than double the regional average to buy, an estate agent has found. 

Estate agent DOMVS has said it has identified a unique marketing approach for home sellers in the Purbeck area after it was identified as a “micro-property market”. 

DOMVS has found the average sale price in Studland over the past year was £1.1 million, compared to a south west average of £495K, and £543K in Purbeck. 

John Beauchamp, of DOMVS, said Studland’s homes are often marketed and sold privately without being publicly listed. 

He said: “Studland is a microcosm - and with such a low number of high-value homes coming onto the market, in an area with such high demand nationally, these properties rarely reach the open market. 

“Throughout the year, we work closely with buyers and sellers to transact privately and we have traditionally applied a different sales and marketing strategy in this area.  

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“One of our most important channels is maintaining close relationships with property advisors. They represent buyers, usually high-net-worth individuals, looking for something quite specific, preferably before it is launched to the open market.” 

Susie Hall, consultant at JMChase property advisors and buying agent for coastal properties, added Studland has a lot to attract homebuyers thanks to its natural environment and coastal views. 

She said: “Studland in particular, protected by National Trust land and with beautiful sandy beaches, remains unspoilt but not isolated and is becoming increasingly popular with buyers from London, the home counties and abroad. 

“Given its unique appeal, securing a new or second home in Studland and the Glebe Estate isn’t necessarily straightforward. 

“Whether I’m working with a £1m or £10m budget, the right house will rarely be on the open market at the right time; so, my role is to work with well-connected agents in the area, such as John Beauchamp, to identify and secure the very best properties for my clients.” 

In Studland, the Land Registry recorded a total of four house sales, with a combined value of £4.565m. The most expensive house sale was recorded at £1,615,000. 

John added the supply and demand imbalance in Studland is unlikely to improve in the immediate future.