AHEAD of Halloween, Blandford's Outland craft beer has launched a new Black IPA.

At the same time, the range's Outland India Pale Lager has earned a spot on the supermarket shelves and is now available in Tesco.

Outland Black IPA is a 5% ABV beer with a combination of roasted malt flavours balanced by robust, lemony pine notes.

The result is a beer with the hoppy 'zing' drinkers expect from an IPA, combined with subtle malty flavours.

Packaged in 440ml cans, Black IPA will initially be available in selected Hall & Woodhouse pubs and the Badger online shop, retailing at £2.85.

Giles Mountford, head of brand marketing for Badger Brewery, said: "We are developing the Outland range at both ends, with styles such as the India Pale Lager, which is a classic entry level craft beer, as well as more niche variants such as the Black IPA, which is a more complex beer that will satisfy established craft beer drinkers looking for new flavours."

Tesco is listing Outland India Pale Lager (IPL) in 100 of its stores, retailing at £2.85. The beer has been a hit with drinkers since its launch in June this year and is listed in 163 Sainsbury's stores and in Hall & Woodhouse pubs.

Combining the characteristics of lager with the hop-forward citrus flavours of IPA, this slightly hazy, 4.7% ABV beer is "perfectly positioned to entice premium lager drinkers into the craft category."

Badger invested significantly in Outland over the summer, with a focus on encouraging consumers to sample the range at beer and music festivals.

The beers' taste received endorsement in the World Beer Awards 2024, where Outland Ginger Pale Ale won both a Gold medal and a Country Winner award in the Flavoured Beer category, while Milk Stout and West Coast IPA won Silver and Bronze medals, respectively.

Giles added: "In the 18 months since we launched Outland, it has more than delivered on our expectations: significant off-trade listings, prestigious awards for both taste and packaging, and most importantly, a positive reaction from consumers at the many events where we have sampled the beers."