LIDL will bring its own Christmas cola lorry to Bournemouth town centre on Saturday.
The budget retailer is touring the UK with a Freeway drink logo on the side (its own version of Coca Cola) and will be at The Triangle between 12pm and 6pm on November 30.
Setting its fan-favourite Freeway drink on the literal freeway by transforming it into a truck, a can of Lidl’s fizzy cola has been reimagined into a whopping 15 tonne, 20 metre long and 5 metre highking of the road.
And more than 2,000 middle aisle present boxes and food will be given away from the back of the lorry to residents.
Joanna Gomer, marketing director at Lidl GB, said: “Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year.
“By touring nine stops across the country, we'll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true.
“Look out for the Freeway truck on its tour and most importantly, come join the fun.”
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